Is Sintra your place of holidays?
Next week I am off to the Matka 2013 Travel Fair in Finland. It is the biggest fair of turism in Scandinavia. I am not going because it is Finland - though that is an added bonus. I am going because that is a market that interests us here in Sintra, and the local tourism entities are not going there, for whatever reasons. In November, I went to the similar one in London. This last summer we took part in a study of a master's student from Copenhagen Business School. It was quite interesting - we found out what is most important for clients when they choose a small accommodation unit like ours - and once they are here, how we perform. This study came about as we in Sintra have seen a major change in the tourism structure in the last 10 years. Before, there were very few beds in Sintra, and the visitors that came here were, for the large part, day-trippers. What we had here was a few 5-star hotels, mainly. When Casa do Valle started...